What makes an advert stand out from the rest? Is it because it’s a brand you recognise? Does it make you smile, or provoke an emotional reaction? Or is it simply because of the layout, colours and pretty pictures?
Recipe for success
To be honest, there is no simple formula to creating a successful online advertising campaign, but there are simple rules that should be followed. Like a memorable pop song, an advert should have something that captures someone’s attention and provokes a reaction. But instead of making you want to dance, a good online advert makes you want to click! If it is really good, it will make people talk about it to their friends. Many of today’s great online advertising campaigns have become overnight successes due to viral marketing, which can have a dramatic effect on sales.